Earth Day Gradients

last updated

January 2023

KIM MCNICHOL

Creator

TV & Movie Recs | Beauty

Family Adventure | Creator Economy

CURRENTLY AVAILABLE FOR

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PR GIFTING | COLLABORATIONS |

UGC CONTENT | CREATOR PARTNERSHIP

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About Me

I'm a Zillennial mom of two boys, living in the beautiful city of Los Angeles, CA.


I love creating content for brands around beauty, TV and movies, family adventures, and The Creator Economy which are content pillars that extend from my everyday life.

I co-founded a Social-TV Studio, Schoolyard, & distributed a show to Prime Video, called Burb Patrol. I also work as a Marketing Manager at a media company specializing in UGC and streaming content.


My family and I love to experience new places & go on adventures. My husband is a member of the Producers Guild of America. Our ability to create beautiful content that connects brands to their audiences through relatability, is part of what we do in our everyday work.

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Family Adventure

(Travel & experiences as a family or as a mother)

IDEAL FOR HOTELS, RESORTS, AIRLINES, FAMILY ATTRACTIONS, DESTINATIONS & ACTIVITIES

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Earth Day Gradients

UGC results in

29%

higher conversions

than campaigns or sites without

UGC is trusted

50%

more than information from other media sources

(ie: TV, newspapers, etc.)

85%

of consumers

find visual UGC more influential than brand photos or videos

source:

KIM MCNICHOL | UGC CREATOR

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IDEAL FOR MAKEUP, HAIR/SKIN-CARE, AND WELLNESS BRANDS

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GRWM | PRODUCT VIDEO | REVIEW

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KIM MCNICHOL | UGC Creator

TV / Movie Recommendations & Reactions

IDEAL FOR STREAMING NETWORKS, TV + MOVIE STUDIOS

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KIM MCNICHOL

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CREATOR ECONOMY

IDEAL FOR SOCIAL AND EDITING APPS AND EVENTS FOCUSED AROUND CREATORS & CONTENT

Earth Day Gradients

KIM MCNICHOL | UGC CREATOR

Is working with a UGC creator different from working with an influencer?

UGC Creators are a more efficient solution for brands looking keep up and stand out in today's demand for content. Instead of paying for advertising or awareness, brands pay for content to use for ads and social placements


Hiring a photo and video team can become extremely cost inefficient for businesses and brands, especially in a market of constant content demand.


While UGC and Influencer partnerships can overlap, Influencer Partnerships often require a larger budget and less content deliverables or access to analytics for brands to use.

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KIM MCNICHOL | UGC CREATOR

LET'S WORK TOGETHER

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@kimmcnichol

@kim.mcnichol

Email

hi@kimmcnichol.com

CURRENTLY AVAILABLE FOR

PR GIFTING

COLLABORATIONS

UGC CONTENT

CREATOR PARTNERSHIP